Big Pitcher
BAUER MEDIA
Empowering staff to pitch innovative business ideas.
The business needed a way to surface the best creative thinking, inspire proactive outreach, and give every seller access to ready-to-go strategic concepts.
The Big Pitcher began as a solution to a simple but costly problem. The Creative Strategy team was producing excellent pitch work every week, but the wider sales floor never saw it. Ideas disappeared into a single client conversation instead of being reused across 20+ agency patches. The Big Pitcher was designed to fix this.
Each…
Outcome
- Created a high-impact weekly programme that turned unused ideas into live commercial opportunities.
- Enabled proactive sales outreach, increased concept reuse and improved pitch consistency across the organisation.
- Surfaced creative thinking that would otherwise have disappeared into individual email chains.
- Made high-quality concepts accessible to a 400+ strong sales team and raised creative ambition across Bauer.
Contribution
- Created the programme from scratch and owned it from inception through to rollout and ongoing delivery.
- Acted as strategic and creative lead, curating and editing the weekly idea pipeline.
- Mentored staff on translating business challenges into compelling creative solutions.
- Aligned creative strategy with commercial teams to ensure ideas were pitch-ready and commercially grounded.