GoThinkBig
BAUER MEDIA
Opening doors to young creative talent
Strategic focus: Designing and delivering youth employment programmes that build genuine creative confidence (not just work experience).
Structured access to the industry creates genuine change. Not shadowing, not box-ticking - real creative work, real feedback, and the kind of mentorship that helps young people understand what they're actually capable of.
The measure of success isn't completion rates. It's the participant who wins Bauer's Best Newcomer award and joins the Creative Strategy team full time.
"GoThinkBig was about making the…
Outcome
- Made creative industry access feel tangible for young people and early-career talent entering the workforce.
- Improved participant confidence, career readiness and pathways into entry-level roles at scale.
- Helped one participant win the Bauer Best Newcomer Award.
- Built a meaningful bridge between major corporate partners and young job seekers through mentorship and real exposure.
Contribution
- Designed and delivered workshops on creative thinking, communication and professional confidence.
- Mentored participants one-to-one on content development and idea presentation.
- Created work experience structures and practical creative content for the programme.
- Provided pastoral leadership for participants with limited prior industry exposure.
- Supported programme planning, logistics and quarterly cohort delivery.