Creative Excellence Exchange
EX.CO
Aligning global creative quality across three continents.
The Creative Excellence Exchange was born from a simple observation: London was producing exceptional creative work, but the rest of the global network had no clear way to access its thinking, processes, or standards.
To fix this, EX.CO needed a global programme that blended creative direction, operational discipline, and continuous mentorship. Every two weeks, teams from New York and Tel Aviv joined sessions where we shared frameworks, broke down live briefs, reviewed pitches, refined narratives, and built systems that…
Outcome
- Built a global creative system that raised quality, collaboration and delivery consistency across three markets.
- Created a shared creative standard across London HQ, New York and Tel Aviv.
- Standardised briefing, SLAs, quality expectations and workflow alignment internationally.
- Made creative excellence repeatable across the business without losing local nuance or team autonomy.
Contribution
- Founded and led the Creative Excellence Exchange from concept to global rollout.
- Developed the creative and operational standards that defined how the business worked.
- Acted as lead trainer, mentor and cross-office creative advisor across all three markets.
- Architected global workflow alignment and led creative QA across the full business.