Global Brand Systems Refresh
Scaling global identity through functional design tools and YouTube rebrand.
Google and YouTube were entering a new chapter in their global identity, refreshing their visual systems to better reflect the creator economy and the speed of digital culture. The challenge was not only to adopt the updated guidelines, but to turn them into scalable, functional tools that thousands of internal stakeholders could use.
This meant translating high-level guidelines into templates, decks, frameworks, and case study systems that could support the day-to-day work of sales, marketing, research, and partnership teams.…
Outcome
- Unified Google and YouTube brand systems across sales, strategy, marketing and partner-facing teams.
- Redesigned, standardised and distributed more than 400 slides across the UK organisation.
- Improved consistency, usability and cultural alignment in external-facing presentations.
- Turned global brand updates into practical tools teams could use confidently every day.
Contribution
- Led UK delivery of YouTube's global rebrand rollout from brief to adoption.
- Interpreted Google's global brand updates through a UK market lens.
- Managed design vendors and production workflows end to end.
- Built scalable templates and phased adoption systems for regional teams.
- Coordinated feedback loops with global brand stakeholders throughout.