Creative Operations & Programme Leadership
Multi-programme project leadership and operational oversight.
Establish a reliable operational backbone for Google Creative Works, ensuring complex creative pipelines, sales narratives, and large-scale programmes were delivered consistently across multiple departments without compromising speed or quality.
Creative Works sits at the intersection of Google’s commercial teams, marketing groups, and insight functions, supporting multiple business units simultaneously. The challenge was not just delivering creative work, but coordinating a constant flow of insight decks, sales narratives, marketing assets, and internal initiatives across five departments with competing timelines and…
Outcome
- Built an operational system that allowed Creative Works to move quickly without compromising output quality.
- Owned delivery across five Google and YouTube departments simultaneously.
- Enabled 4-6 concurrent pipelines through clearer prioritisation, workflow discipline and resource planning.
- Led a hybrid team of six while delivering major programmes including YouTube Power Up and the Google Retail Summit.
Contribution
- Owned end-to-end delivery across five departments as the central operational lead.
- Built a single point of accountability for senior stakeholders during a period of significant organisational change.
- Led prioritisation, operational planning and workload management across concurrent pipelines.
- Protected narrative quality and brand alignment across high-volume output.
- Managed a hybrid creative and design team throughout delivery.