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CREATIVE SYSTEMS & OPERATIONS

Vendor Onboarding System

GOOGLE

Operational rebuild and vendor onboarding system during internal restructure.

Google Pixel, Cover

When Google Creative Works restructured, the department needed to rebuild its operations almost overnight. Fixed-term embedded creatives were replaced with a smaller, specialised network of freelancers, and the team had to maintain output across four major stakeholder pipelines. The previous workflows were not built for this new framework, so the department needed a system that created clarity, structure, and continuity.


"I rebuilt the operational model from the ground up. This included a fully defined vendor onboarding process, structured briefing…
Outcome

- Rebuilt the vendor operating model quickly without losing delivery standards during a period of significant restructure.
- Maintained four stakeholder pipelines while transitioning to a leaner, more flexible freelancer model.
- Reduced bottlenecks, lowered operating costs and improved communication between internal teams and vendors.
- Built the default working system used by the department for the remainder of the engagement.

Contribution

- Led the full operational rebuild across Creative Works as the central point of accountability.
- Rebuilt the vendor ecosystem for scale, consistency and delivery speed.
- Designed the onboarding model including vetting, induction, governance and rates.
- Developed SLA, resource profiling, budget mapping and cost-forecasting systems.
- Created briefing and approval workflows that supported both internal teams and freelance delivery.

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