Creator Pricing Survey
HYDP
Industry insight initiative and lead-gen engine addressing pricing inconsistency.
Strategic focus - Build a scalable insight-led lead generation engine that translated creator pricing complexity into commercial clarity, strengthening HYDP’s authority while directly enabling sales conversations and pipeline growth.
The creator economy lacked a shared language for pricing. Rather than treating this as a research exercise, we positioned the Creator Pricing Survey as a strategic product; designed to capture industry data, package it into usable intelligence, and distribute it in a way that fuelled both brand authority and inbound…
Outcome
- Surveyed around 200 creators across the UK and key global markets, producing a first-of-its-kind pricing resource.
- Turned industry insight into a gated asset that directly supported inbound leads and pipeline growth.
- Strengthened HYDP's authority in creator pricing, commercial negotiation and thought leadership.
- Integrated findings into sales conversations, outreach and future strategic content.
Contribution
- Designed the survey architecture and positioned it as a lead-generation and sales enablement tool from the outset.
- Co-authored the analysis and translated raw data into commercially useful outputs.
- Designed distribution across social, email and direct outreach channels.
- Integrated findings into CRM, lead capture, sales decks and ongoing marketing assets.