Career Frameworks
INFLUENCER
Building the career framework that gave Influencer's creative team a clear path to grow into.
Strategic Focus - Create a transparent, scalable framework that defines creative roles, progression pathways, and competency expectations across the team.
Influencer’s creative function had grown rapidly, but the organisation lacked a cohesive structure to support career development. Expectations differed between managers, job descriptions were inconsistent, and progression was difficult for employees to navigate. The creative career framework was introduced to provide clarity, fairness, and alignment across the department.
The framework mapped out every creative, strategy and design role from…
Outcome
- Introduced a unified career framework across ten creative, design and strategy roles.
- Gave junior and mid-level talent clearer progression pathways and measurable development criteria.
- Improved performance reviews through shared competencies, KPIs and observable role expectations.
- Aligned HR, leadership and creative management around a scalable development system still in active use.
Contribution
- Defined role levels and progression pathways from junior to lead across all creative disciplines.
- Built competency ladders spanning craft, strategy, operations and professional behaviour.
- Created performance metrics, role descriptions and responsibility matrices for each level.
- Collaborated with HR on validation, implementation and cross-team adoption.
- Managed senior leadership alignment and secured sign-off across the organisation.