Fantastic Beasts and Where to Find Them
WARNER BROS.
Magic in New York: A Multi-Platform Launch Experience
Strategic focus - Build a culturally dominant film launch by orchestrating a multi-platform, multi-partner media ecosystem that transported audiences into the Wizarding World through broadcast, experiential, and editorial storytelling.
To launch Fantastic Beasts and Where to Find Them, Warner Bros. needed a way to reintroduce the Wizarding World in a way that felt new, expansive, and culturally unmissable. Working with Bauer’s media network, we designed a campaign that extended beyond advertising into a coordinated entertainment moment across radio, social,…
Outcome
- Created the first live radio broadcast from a commercial aircraft, generating national PR coverage.
- Won the ARIA Award for Best Branded Content Partnership.
- Drove multi-platform reach across Bauer's radio, digital and social network.
- Treated the launch as a live experience audiences could follow and participate in, not just a studio announcement.
- Supported sell-out demand for Empire Magazine's limited edition moving video cover.
Contribution
- Led creative strategy and concept development from initial brief to delivery.
- Co-developed the airborne broadcast idea and built the pitch materials to secure partner buy-in.
- Designed multi-platform storytelling across radio, social and experiential activation.
- Managed delivery across Bauer Media, Warner Bros. and Virgin Atlantic as the central creative lead.